The One Step You Must Do To Avoid Competing On Price

While reviewing our marketing check-up with a prospective client the topic of how to avoid competing on price rose to the surface.

One important step to avoid competing on price is to know what your competitors are saying.

Visit your top 3–5 competitor’s sites and read through their Home and About Us page. Copy and paste the “why us” all in one document. Do the same for your website. Go through and read the descriptions and highlight some of the common themes you see throughout each.

Experience tells me “professional”, “great service” and “years of experience” might be mentioned in a few of them.

Take it one step further and delete any mention of the companies names in your document. Pass it around to members of your team and see if anyone can correctly identify your description and each of your competitors.

This might be an eye-opening experience.

#marketing #strategy #branding #valueproposition #smallbusinesstips