The One Thing About Marketing That Everyone Knows, And Yet, No One Talks About It
Marketing as a process needs to be the new way of approaching and buying marketing: not a one-off website, not a single social media campaign, not an ad campaign for one month.
This is where I see a lot of CEOs and business owners get burned because they’re so many people selling a piece of the marketing puzzle.
I mean just think about how many times your inbox bings with somebody trying to sell you some new online marketing tactic or lead generation tool.
What most small businesses need is a holistic integrated marketing process, not just parts and pieces.
Whether it be a marketing agency or marketing consultant you need someone that can orchestrate all marketing activities as a process under your strategy.