The reason we get specific about details like age, marital status, or lifestyle is that these attributes often influence the needs, desires, and decision-making processes of your ideal customer. It’s not about the number itself (e.g., 40 vs. 35), but about what those numbers represent in terms of life stage and priorities.

For example:

A 35-year-old married woman might be early in her career, possibly balancing the demands of a young family, and may prioritize convenience or affordability.

A 40-year-old married woman, on the other hand, might have slightly older kids or a more established career, allowing her to focus on quality, experience, or even self-care.

The impact of these distinctions lies in how you position your product or service. When you’re clear on who you’re targeting, you can:

Tailor your messaging: A 35-year-old might respond to “simplify your busy life,” while a 40-year-old might resonate with “invest in yourself—you deserve it.”

Choose the right channels: Your ideal client’s age might determine whether you focus on Instagram, LinkedIn, or local events.

Design the right offer: Knowing their priorities helps you create services, bundles, or features that fit their exact needs.

Ultimately, the specificity forces you to think deeply about your audience, which ensures your marketing efforts feel personalized and relevant rather than broad and generic. If you're just starting, don’t stress too much about getting it "perfect." Pick one ideal client profile, test your messaging, and refine as you learn more.

You’ve got this!