The Remarkable Experience Is The Referable Experience

No one talks about average or mediocre!

To grow any business in a noisy world where clients are hit with spam, pop-up ads, over 500 cable channels, blinking Web banners, 100+ social sites, and dozens of other interruptions — you must get people talking. And you guessed it.

No one talks about the average or mediocre businesses, products, or services. They talk about the remarkable (worth making a remark about) ones.

This is how referrals are passed, PR opportunities present themself, Search Engine Optimization (SEO) happens, and links to your website happen.

Let me ask you this — when’s the last time you gave a testimonial about a perfect experience?

You have to do something that surprises, creates wow, or clearly exceeds expectations in ways that make us go to LinkedIn, Facebook, Google, Yelp, Twitter, and any other social media channels to share our story.

Tip: The only sure-fire way to do this is by discovering what an average experience looks like and then doing something to exceed the customer’s expectations. Each person brings a set of expectations for each experience.