The Secret To Standing Out To Your Ideal Customers

Patrick McFadden
2 min readJan 11, 2023

The secret to standing out to your ideal customers is to develop marketing, sales, and service around some wanted and valued aspects of your company.

The best way to approach discovering the thing you do that is wanted and valued by ideal clients and making that a central part of your marketing, sales, and service is to listen really, really well.

Get a list together 7–10 of your best clients and interview them.

Here are a few of my favorite questions:

  • Why did you choose us in the first place?
  • Why do you stay with us?
  • What do we do that others don’t?
  • What could we/our products/services do for you that we don’t?

How to make your brand stand out

Let’s say you are a home service contractor that learns what your clients really want and value is your firm’s quick response, expert knowledge, and ability to explain what happens next.

While it may be tempting to focus on your pretty truck wrapping, the finest tools, and quality work, the real opportunity may be in aligning marketing, sales, service, billing, support, and every department’s actions to deliver those wanted and valued findings.

Read more about how you stand out to customers.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring