The Small Business Challenge of Managing Marketing
Running a business is hard. Marketing a business is even harder.
There are always the latest and greatest tactics to conquer, a new platform to master, or budding trends to hop on quickly.
As an owner or CEO of a small business, your plate is always full.
It’s impossible to tackle everything on your own, and it’s necessary to delegate what you can. Most of the time marketing is one of those things that gets delegated. But too often, delegation becomes abandonment — and this is the problem.
When you give up complete ownership of your marketing and hire other people to do the work, you limit your growth and your bottom line results.
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