The source of your best differentiation strategy is your customers

If you read the 3 ways below I think you’ll find the common theme is: the source of your best differentiation strategy is your customers.

I know you know what sets you apart from the pack, but your customers know what sets you apart in the ways that matter and are valuable to them.

Speak with your best customers and find out what they think you do that’s different. Listen for stories about times you did something different. (https://lnkd.in/ecehG9z)

Those stories are your key to carving out your difference. Take that gift and don’t ever be like everyone else again.

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