Tips For Discovering Your Ideal Client

I’d like to talk to you about the steps involved in developing a strategy for your marketing. It starts with defining your ideal client.

If you’re trying to market to everyone, you’re not actually marketing to anyone.

Spreading yourself too thin is the first mistake and a thing to avoid. So let history be your guide.

Take a look at the clients your business has attracted to date: who have you attracted? Are they the right customers, ideal, or are they all wrong?

My bet is that if you are not attracting the ideal customer, then you are sending the wrong message, the wrong energy, either intentionally or accidentally.

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