Truly understanding your customer problem is the first step to marketing success

The most important step to any marketing effort is to define what your customer really wants. Not what you think they might want.

Let’s say you own a tree service business. Your potential customers will automatically assume that you know how to take down trees. But that doesn’t really address the problem the potential customer has.

For most homeowners, their biggest problem associated with a home service contractor is about something beyond the basic service the business provides. Homeowners hate having to wait around for their service window. When they hire someone to handle their tree removal, the team leaves tread or wheel marks and stump grindings in the yard. These are the real problems your clients have.

So your marketing message is not, “We know how to remove trees” — of course you do! Instead, it’s “We show up on time, every time.” Or, “We never damage your yard and always clean up when we’re done.” -

Truly understanding your customer problem is the first step to marketing success.

#branding #business #marketing