Understanding the Most Fundamental Shift in Marketing

The most fundamental shift of all in marketing is the need to logically and systematically move prospects along the path of — Awareness, Education, Sample, Purchase and Refer — this is the entire game these days. ⠀
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Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. ⠀

• How will prospects become aware of you?⠀
• How will prospects get educated on your value proposition, firm, services, and mission? ⠀
• How will prospects sample your expertise, services, or customer experience?⠀
• How will prospects get an improved sales experience once they say yes?⠀
• How will prospects get an opportunity to refer and talk about you to others?⠀
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  While most owners and CEOs of small businesses use a marketing approach that tends to lean heavily on the desire to go from awareness (hello) to purchase (give me money), any business that logically and systematically moves prospects along these five touchpoints will be well on its way to finding and keeping customers that become part of the lead generation and lead conversion team.⠀