Unveiling Opportunities: How a Strategy-First Marketing Approach Can Grow Your Business

Patrick McFadden
3 min readJan 15, 2024

Staying ahead of the curve is essential for any business looking to thrive.

For owners and CEOs having a strategy-first marketing firm as your partner could be the key to growth or stagnation.

A strategy-first marketing firm proactively seeks insights from its clients’ clients. One powerful strategy that has proven to open doors for expansion and improvement is to ask clients about potential services or offerings they wish the firm provided but currently doesn’t.

In the realm of client engagement, asking the right questions can unlock a treasure trove of opportunities. Here are a few variations of questions that a forward-thinking marketing firm often employs on behalf of its clients:

1. Is there any specific service or offering that you wish we provided but currently don’t?

This straightforward question serves as a direct invitation for clients to express their unmet needs and desires. It not only demonstrates a commitment to client satisfaction but also lays the groundwork for potential service expansion.

2. Looking ahead, are there any upcoming needs or requirements you anticipate where you would like additional support or services from us?

Anticipating future needs is a strategic move. By proactively seeking information about clients’ upcoming challenges, you can position yourself as a valuable partner ready to provide tailored solutions.

3. In your industry, are there emerging trends or services that you think would be beneficial for us to explore or incorporate into our offerings?

Industries evolve, and being attuned to emerging trends is crucial. By tapping into clients’ industry insights, you can help you identify growth areas and stay ahead of the competition.

4. Have there been instances where you felt there was a gap in our services or something missing that could enhance our collaboration?

Feedback is a powerful tool for improvement. This question encourages clients to share constructive criticism, providing you with valuable insights to enhance your services and strengthen relationships.

5. As we continuously strive to improve our services, are there areas where you see potential for innovation or additional offerings that could bring value to our partnership?

Fostering a culture of continuous improvement is key. By seeking input on potential innovations and additional offerings, you can position your company as a proactive and adaptable partner.

6. Is there a specific way we could tailor our services to better align with your unique needs or preferences?

Every client is unique, and tailoring services to individual needs enhances satisfaction. This question underscores a commitment to customization, fostering a deeper connection between their clients.

7. We’re always looking for ways to enhance our offerings. Are there areas you’d like to explore together to improve the overall value we bring to your projects?

Collaboration is a two-way street. By inviting clients to explore potential areas of mutual interest, you can strengthen your partnership, fostering long-term relationships.

Wrap Up

By asking these questions, a strategy-first marketing firm helps you get the insight you need to cultivate a collaborative partnership focused on growth and innovation.

In the ever-evolving landscape of marketing, such client-centric strategies not only pave the way for expansion but also position your company as a leader committed to anticipating and meeting the evolving needs of its clients.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring