What Do I Mean By Marketing Strategy?

If you Google “marketing strategy” you’ll be welcomed by any number of articles that reveal a list of marketing tactics — websites, content, promotions, social media, etc.

But that’s not how I see effective marketing developed and installed in the real world. Diagnosis (strategy) before prescription (tactics) is how you do effective marketing.

Meaning that you figure out who our ideal customer is? So many businesses try to be all things, so they compete with all things.

For example: If you’re a small business consulting firm, your ideal client is not just anyone who owns a small business. Sure, some of them are, but what makes a client ideal for your specific consulting approach?

That’s one of the reasons why so many businesses can’t differentiate is because they’re all things to all people.

Now, the other component of marketing strategy is differentiation because there are other businesses after the same ideal target market. You have to find a way, be it through your approach, through your packaging, through your pricing structure, or through your service delivery to demonstrate how you’re different.

#marketing #business #marketingstrategy