What is the top mistake that small business owners often make when it comes to marketing?
While having a conversation with the managing partner of a law firm the question was asked,” what is the top mistake that owners often make when it comes to marketing?”
From my experience, the big mistake I see people do is that they sell a service to anybody who needs accounting, anybody who needs legal advice, or anybody who needs a bookkeeper.
Narrowing your focus is how you really end up figuring out how to attract more of the same ideal customer, and how to differentiate. https://buff.ly/3BPS8bs
Narrow your client focus and then figure out what it is that you do that they love so that you can then use that as the message for who you serve. https://buff.ly/3rMdKkC
Those two points scare a lot of people off because you are ultimately saying, “Here’s who we do not serve,” And that’s actually one key to growing your business.