What Marketing Experts Won’t Tell You About Effective Lead Generation

The most effective lead generation occurs through the careful blending of offline and online channels that make your expertise more tangible and visible to your ideal client.

Here’s a quick example of how offline marketing can blend with online marketing:

networking > social media
speaking > webinar
meetings > phone/video
print publications > blogs/online publications
direct mail > email
cold calls > search engines
print ads > online ads
associations/trade shows > online groups/conferences

Often a prospect must encounter your brand or message dozens of times before they decide to move forward to make a purchase.

#business #marketingtips #marketing #leadgeneration