What must be in place to make your small business marketing work

Let me tell you what must be in place to make your small business marketing work.

A narrow focus on a defined set of customers.

As a small business owner, you have limited resources, time and attention span so in order to maximize what you do have, you have to define who and what makes an ideal customer for your business.

This type of narrow focus on a subset of customers from your target market allows you to build your entire #marketingprocess: SEO, website design, materials, email newsletters, Google AdWords, digital marketing, branding, message, CRM, social media, services, sales and support around attracting and serving this customer group.

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