What small businesses can do to avoid becoming a commodity

Making a statement like these below will force you out of the commodity business and immediately begins to communicate how you are unique.

- We teach small business owners how to triple what they make
-We show women-owned businesses how to grab a huge share of federal grant money
-We ease the fears of expecting parents
-We create financial rescue plans for the financially stranded
-We bring comfort to the hot and sweaty
-We show contractors how to get free from their business

Notice that these statements are not industry-specific but can come from any type of business as long as they solve that problem.

#branding #marketing #marketingmessage #messagedesign #smallbusiness