What You Must Demand From Every Prospect

Your marketing process must be designed to educate, build trust, demonstrate how your approach is different and build value for your proposition. ⠀
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In this quest, it’s important to demand that your prospects get this education.⠀
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I know this sounds a little direct, but the quickest path to the wrong client is to create a client that doesn’t have the proper expectation about how you work, what you expect of them, and why what you do provides so much value. ⠀
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It’s your responsibility to create this education and your duty to make certain that your prospects get this education. ⠀
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The goal is mutual fit and that takes work⠀

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