When I say strategy I’m referring to …
Oct 24, 2020
I’m seeing a lot of requests from business owners and CEOs who want to develop or customize their marketing strategy.
Here’s what I know for sure from consulting with a ton of small service businesses over the years — those with the best strategy always win.
When I say strategy I’m referring to identifying the key characteristics of ideal customers beyond having money, developing a clear message of differentiation, understanding the problems your business solves for your ideal customer, and mapping out how a prospect’s relationship evolves with your company.
When you know that, when you can communicate that, you gain the proper focus to implement marketing tactics that move the needle.
Learn more: https://bit.ly/3nqGkVV
