When you’re planning MARKETING — plan SALES


When you’re planning MARKETING — offering the right services with the right benefits to the right prospects, plan SALES — convincing your prospects buy your services and closing business opportunities.

Marketing and sales are no longer separate silos. They co-exist.

So, when you’re working on your marketing plan, whether with outside help or not, have a sales plan to go along with it. One does not replace the other.

Someone in your organization must prioritize selling and make sure that sales are not being ignored.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring