When you’re planning MARKETING — plan SALES
When you’re planning MARKETING — offering the right services with the right benefits to the right prospects, plan SALES — convincing your prospects buy your services and closing business opportunities.
Marketing and sales are no longer separate silos. They co-exist.
So, when you’re working on your marketing plan, whether with outside help or not, have a sales plan to go along with it. One does not replace the other.
Someone in your organization must prioritize selling and make sure that sales are not being ignored.