Where Do FREE Consultations and Small Engagements Fit In Your Customer Journey?
It’s not enough to simply make a promise these days.
You must find ways to offer substantial proof that you can deliver a result.
Case studies and customer testimonials are a great place to start, but nothing beats a real-life experience.
It’s why you’ll often hear me say, “the best way to effectively sell a service is to start by giving it away.”
This is the place where consultations, trial offers, evaluations, workshops or small engagements of what you do can allow people to sample your expertise in a lower risk form in order to make the decision to make a full purchase more easily.
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