Where Does Free Fit Into Your Small Business?

Where Do FREE Consultations, Estimates, Quotes, Webinars, Presentations, and Small Engagements Fit In Your Business?⠀
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It’s not enough to simply make a promise these days.⠀
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You must find ways to offer substantial proof that you can deliver a result.⠀
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Case studies and customer testimonials are a great place to start, but nothing beats a real-life experience.⠀
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It’s why you’ll often hear me say, “the best way to effectively sell a service is to start by giving it away.”⠀
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This is the place where consultations, trial offers, evaluations, workshops, or small engagements of what you do can allow people to sample your expertise in a lower-risk form in order to make the decision to make a full purchase more easily.⠀