Where to spend your time to improve sales quickly!
1 min readAug 4, 2020
Some of the CEOs and business owners I meet will often need to lift sales quickly but the mistake made is in believing they need to be doing more — increasing spend, developing campaigns, running promotions, etc.
The truth is when consulting with a business that wants to lift sales quickly, I always go to work on optimizing the current channels that bring in business and lead conversion, first.
Lack of any process approach to generating the right clients and converting them is the biggest weakness for most small businesses.
The focus of always generating more leads whether they are ideal or not and lack of a lead conversion process is what wastes a significant amount of time and money.
Go to work here first!
