“Who are your ideal clients?”

During a recent strategy consulting engagement the conversation with the CEO of a 7yr old training institute quickly focused on “who are your ideal clients?”

As this discussion continued it become very clear to this CEO that defining “who their ideal client is” wasn’t just an effective move for their marketing but also for their hiring, billing, and servicing.

Essentially what was discovered during our time together was chasing the wrong prospects had become the basis of all cash-flow, training outcomes, and staffing problems.

I repeat: One of the most important components of any business or marketing strategy is a clear understanding of a narrowly defined ideal client to build your firm around.

Now the holy grail of this is to understand WHY these clients are ideal for your firm > https://bit.ly/3flHq18

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