Who Makes An Ideal Client For Your Business

Business owners like to start with the premise that anyone who needs and wants what they sell is their market — but the truth is you’ve got to figure out who you are after.

Who makes an ideal client for your business and focus on serving, selling, speaking, supporting, marketing, and communicating to them at the exclusion of all others.

You’ve got to figure out what you do that matters most to your ideal client and then narrow your focus at being incredibly remarkable at doing that.

Finally, you’ve got to find just a handful of channels that can deliver your ideal client and get very good at farming them — even if that means you don’t have time to play on Twitter!

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