Why Focusing On What Your Client Wants and Values Is Your Small Business Marketing Secret
My message to owners and CEOs of small businesses has been quite clear: You cannot create a business that is unique to every client.
The key to any good marketing strategy is to market to the ideal client within your target market that wants and values what it is you do that is both remarkable and unique.
And a lot of times, what your ideal client wants and values is not the core service #bookkeeping, #consulting, #remodeling, #training, etc.) you provide.⠀
For example, we work with a local commercial cleaning firm that feels like what their ideal clients want and value is clean common areas, counters being wiped down, toilet bowls being scrubbed, mirrors being clean, trash bins being emptied, etc.
Well, when we conducted client research through speaking with some of their commercial cleaning clients, we kept hearing over and over again that what their clients want and value is the high priority our client places on showing up when they say they will and fixing issues when they arise.
I know that sounds kind of simple and basic, but that’s what our client’s client communicated that they want and value and that is both a remarkable and unique aspect of their service delivery.
No other commercial cleaning firm in their world was doing that