Why Local Customers Aren’t Finding Your Small Business Website

The reason most local small business websites aren’t found on the first page of search results on Google, Bing, or Yahoo is that they are BUILT but not OPTIMIZED.
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Truthfully speaking, if your website (let’s just say your business) doesn’t show up on the first page of search results, your potential customers might not even know you exist, especially if you’re trying to attract nearby customers.⠀
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What does optimizing your website look like? ⠀
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It starts with keyword research (https://lnkd.in/gWn6kY5) and ends with on-page and off-page SEO implementation. ⠀
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A great search engine optimization strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. ⠀
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What elements need to be optimized on your website? Here are a few basics: ⠀
- website URL ⠀
- internal linking structure⠀
- page titles⠀
- page headings⠀
- descriptions ⠀
- tags⠀
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#onlinemarketing #business #smallbusinessmarketing