Why Local Customers Aren’t Finding Your Small Business Website

The reason most local small business websites aren’t found on the first page of search results on Google, Bing, or Yahoo is that they are BUILT but not OPTIMIZED.

Truthfully speaking, if your website (let’s just say your business) doesn’t show up on the first page of search results, your potential customers might not even know you exist, especially if you’re trying to attract nearby customers.⠀

What does optimizing your website look like? ⠀

It starts with keyword research (https://lnkd.in/gWn6kY5) and ends with on-page and off-page SEO implementation. ⠀

A great search engine optimization strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. ⠀

What elements need to be optimized on your website? Here are a few basics: ⠀
- website URL ⠀
- internal linking structure⠀
- page titles⠀
- page headings⠀
- descriptions ⠀
- tags⠀

#onlinemarketing #business #smallbusinessmarketing

--

--

--

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Embracing made-to-order fashion through Emily Westenberger

3 Museum Design Principles to Help Your Content Marketing

museum-design-principles-help-content-marketing

Best Google Adsense Alternative For Your Lifestyle Blog

Face of Bottega Veneta: Daniel Lee Who is He?

3 Key Differences Between Marketing to Millennials and Zoomers

Top Slack Bots for Your Premium Slack Channel

The Best SEO Tools for 2020 (Free and Paid)

3 Awesome AdWords Features You’re Inadvertently Neglecting

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

More from Medium

5 basics to know about the Gig Economy in India

How I Went From 0 To 50 GitHub Followers In Under A Week

How To Start an Ecommerce Business In 2022

SEO vs PPC: Is Organic SEO or Pay Per Click Better for my Business?