Why Small Business Owners Must CHOOSE Strategy Over Tactics

When it comes to #marketing, knowing where to start is the real challenge for business owners and CEOs of small businesses.⠀⠀
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Some of you try to do too much and the rest of you just can’t find a starting point.⠀⠀
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The best place to start your marketing is from #strategy.⠀⠀
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Before you ever consider a list of things and tactics and activities to grow your business figure out the #strategyfirst.⠀⠀
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This means …. knowing who and what type of clients you best serve, what specific need or problem you solve, developing a problem-solving message and communicating your specific way to solve it.⠀⠀

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