Why you must create content on other topics related to your expertise

Recently had a client that wanted to know WHY we developed an editorial content calendar around things that related to their expertise but not directly.

Here’s the problem with this thinking:

If you only create content about one specific thing, it’s difficult for visitors to get the full scope of the expertise that you bring to the table. People might only be aware of a small sliver of the knowledge that you have.

For example, if you run a landscaping business, someone might be aware that you handle fall leaf cleanup, but they might be unaware of the work you do to protect trees and mature plantings from diseases.

Without content on other topics related to your expertise, visitors might be missing out on understanding the depth of the knowledge you possess.

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