Why You Must Focus Your Message on Problems, Not Services

Your customers don’t know how to solve their problems, but they usually know what their problems are.

So creating a list of problems you solve for clients should be very high on your strategic list.

If you’re having trouble thinking about your client’s problems, think a bit about the things they tell you.

For example, a lot our prospective clients might say things like — I just want my phone to ring, I want to be on the first page of Google, etc.

So, my small business marketing firm doesn’t sell marketing programs or plans or even consulting — all my ideal clients need to know about what we do is:

We make the phone ring — end of story.
We get you on the first page of Google — end of story.

Another example, a tree service: They might have the best and most innovative equipment for tree jobs but all their customer seem to care about is that they don’t leave tread or wheel marks in the yard.

So that’s the promise they need to communicate, shout about and promote. The rest is an expectation — I mean doesn’t everyone in the tree business have the best equipment.

That’s it — that’s how you strategically focus your message so it’s no longer about your amazing offering but the problems clients want to be solved.

#marketing #strategy #marketingtip #business