Why You Must Have a Signature Response to Problems

While developing the marketing strategy for a local moving company the topic of having a “Signature Response to Problems” came up.

In every business, customer challenges, problems, let downs, screw-ups, and mistakes happen but responding proactively to problems offers, in my opinion, one of the easiest ways to exceed expectations.

For example, at one point in time Nordstrom’s refund policy was no time limit, no receipt, no questions asked. It’s an example given whenever someone talks about customer service, but it’s really a signature response to a customer problem and it’s become something that creates incredible word of mouth for them.

Creating what I call your signature response to problem-solving takes a little thought, planning, implementation, and even training, but it can become a very valuable tool for your business.

#business #marketing #strategy #smallbusiness #problemsolving #branding