Why You Must Start Your Message With a Promise to Solve a Problem
Start with a promise to solve a problem, every time, but not just for your customers.
One of my secrets to generating referrals, speaking engagements, radio interviews, guest panel appearances, and strategic relationships is understanding the problems these event planners, strategic partners, suppliers, radio hosts, journalists, etc. are trying to solve.
Truth is, no one goes out searching for a service or product, they’re looking for a solution.
So, what is it that you’re solving and how are you doing it?
The problems that your clients, event planners, strategic partners, suppliers, radio hosts, journalists, etc. need solved represents the starting point of their journey.
They didn’t get your name, look you up on LinkedIn, visit your website, watch your webinar, and schedule a free consultation all for a casual chat, they want to know — from the second they interact with you — that you understand their issue and have the means to solve it.
