The headline of this graphic isn’t meant to sound harsh as it likely sounds, hear me out.
Your small business has a service, you’ve targeted your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share them with everybody you see. You make sure to put sentences like this on your site :
-We are the best in the business
-We have years of experience
-We won’t sleep until the job is done
Because, hey, it shows how great your business is and why people should buy from you.
Unfortunately, when a business focuses only on the “we” aspect of their business, (and pretty much every business does, including your competitors) the prospect is left to decide what their real problem is and how to solve it.
Here’s the cold, hard truth — nobody cares about you or what you sell (and nobody will ever care as much about what you’re selling as you do). While your business may be incredible, all your customers and prospects care about is what they want and need, and they’ll go with the business that promised them that.
The company that can articulate the problem best, wins! It may not even be the company with the best service, but this is #marketing, and marketing is often about perception.