Winning the small business marketing game requires a process

You want to know why?

I’ve come to realize that you can have a LinkedIn professional and business page, a website, an introductory offer, a great presentation, and a powerful marketing plan but without a marketing process, it’s not as effective.

There are undisputed benefits to developing and installing a process — a marketing process activates the marketing plan, creates control, guides priorities, generates accountability, and provides a way to measure your results.

The general rule is: the more you install a marketing process, the greater the return on your investment.

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