You Can Only Build Your Small Business As High As Your Foundation Allows

Was just explaining to a prospective client how when building a home or office you can only go as high as your foundation allows. This concept also applies to your business and marketing.

For owners and CEOs of small businesses, I believe in a marketing maturity model where you must Launch, Grow and Amplify your marketing. https://lnkd.in/en2SU8E

What does launch, grow, and amplify really mean?

When you’re focused on building a business, you need long-term effective marketing, and this starts with a solid marketing foundation that scales and matures as your business does.

This equates to having a handful of marketing channels and existing marketing assets that will first need to be Launched, then Grown, and finally Amplified as you build your business. (See here: https://lnkd.in/e-gPNBj

It’s this process approach to marketing that allows you to build your business as high as you want.

#marketing #business #buildingabusiness #strategy #launchgrowamplify