You don’t have to practice hope-based marketing if you know who you’re targeting

Recently had the opportunity to consult with the owner of a service-based business through one of our indispensable marketing discovery calls.

One of the things that I mentioned to this owner was that many business owners and entrepreneurs develop a website, create a Facebook page, run an ad, cross their fingers, and anxiously wait for the results.

But you don’t have to practice hope-based marketing if you know who you’re targeting.

Start looking at your existing base of clients you’ve attracted to date and make a study them to determine:

• How did they find out about your services?
• What’s the real value they gain from buying what you sell?
• Where do they hang out?
• What do they trust?
• What characteristics do they have in common?

The answers to the questions above aren’t found in SEO, Social Media, or Web Content — these are strategy questions and they can only be addressed with strategy conversations.

#marketing #marketingstrategy #business