One of the most important elements in marketing is having a process in place.

You have a website, a Facebook page and business cards. All set right? Not exactly.

One of the most important elements in marketing is having a process in place.

Developing your marketing based on ideal client and competitive research is the first step in the process. Taking the research and creating ways to differentiate your business, understand the real problems you solve, and discover the most effective communication channels is the next piece of the puzzle.

After that, you will want to make a list of all the places online and offline you would like to create awareness and start building relationships.

Finally, coming up with a game plan for implementation focused on your marketing calendar. Once you have this element created, you can then look at what resources will be required for executing your marketing process.