You Must Validate Your Message on the Problems You Solve
It’s always in the details where the marketing game is won.
I am stunned at all the business owners and CEOs that go off and create a list of problems that they solve without asking for real-world validation from their current ideal clients.
I know you think you know the problems that your services solve, but your clients know what problems they solve in the ways that matter to them.
For us, at Indispensable Marketing, we basically say, “All you need to know about marketing as a process is that we make the phone ring.” Marketing is sort of complicated for a lot of people. And a lot of sellers like to make it complicated. What we’ve done is taken a positioning that really is about our client’s problem. They want the phone to ring, so that’s all they need to know about our approach to marketing.