Your clients don’t know how to solve their problems, but they usually know what their problems are
Look at Indispensable Marketing we sell marketing consulting services and customized marketing packages, but I guarantee you that the very few people who eventually engage our services wake in the morning and say, “you know what I wish I had, some marketing consulting.”
No.
They might say something like, “why don’t my clients refer me to their colleagues?” or “why do I keep losing contracts to Simpsons Construction?” or “why are we not on page one of Google for local keywords or phrases?”
The reason people say those things above and not, “I need some marketing consulting” is because your clients don’t know how to solve their problems, but they usually know what their problems are.
So get really good at demonstrating that what you sell is the answer to their problem.
Need a starting point? https://lnkd.in/et4_qhY
