Case Study: How a Savvy Business Owner Used Client Interviews to Grow
Recently I received an email from a savvy restaurant owner who said they attended one of my virtual speaking engagements a while ago.
She brought up my idea of “diagnosis before prescription” and how the “5 Questions You Should Ask Every Customer” slide gave her the ability to grow by doing less rather than more.
The value of asking this question, “What other businesses do you visit or buy from?” changed everything.
Realizing that competition was fierce in her neighborhood, she used this marketing insight to spread the word about her fabulous food. She distributed coupons for two free meals to all the hair salons within a one-mile radius of the restaurant.
Of course, the stylists checked out the restaurant. Because the food was as advertised the hair stylists talked it up to every one of their customers at the salon! As you know, tons of information is exchanged at a local hair salon.
Her business became a topic of conversation.